The Truth About Diamonds: They Are Not an Investment!

For decades, the jewelry industry has pushed the idea that a diamond is a financial asset. At Novus Diamond, we believe in transparency: Diamonds are a luxury purchase, not a financial investment.

Here is the honest breakdown of why you should buy for love, not for ROI.

The Gold vs. Diamond Reality

People often compare diamonds to gold. While it’s true that gold tends to gain value over time, the small amount of gold in a single ring "at that weight" isn't enough to be a true investment. You aren't buying a bullion bar; you’re buying jewelry. Both gold and diamonds should be viewed as beautiful keepsakes, not a retirement plan.

The "Retail Gap"

The moment you leave a jewelry store, a mined diamond typically loses 50% of its resale value. You pay a "retail" premium, but you can only sell back at "wholesale" prices. If you buy a diamond expecting it to fund your future, you will likely be disappointed.

Why Lab-Grown is the Wise Choice

Since diamonds aren't for investing, the "wise choice" is to maximize your value and ethics upfront. This is where Lab-Grown Diamonds shine:

• You can get a larger, higher-quality stone for a fraction of the price of a mined diamond.
• They are chemically, physically, and optically identical to mined diamonds.
• Instead of overpaying for a "rarity" myth that doesn't pay off at resale, you keep more money in your pocket today.

The Bottom Line

A diamond is an investment in your relationship, not your bank account. By choosing a lab-grown diamond from Novus, you’re making a smart financial decision from day one.